Privacy Policy

Last Updated: August 24, 2026

Wisconsin Paver & Concrete Care (“Wisconsin Paver & Concrete Care,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how information is collected and used when you visit paverandconcretecare.com, submit a form, contact us, or otherwise interact with our website.

This Privacy Policy explains the types of information we may collect, how we use and share that information, the technologies that may be used on our website, and the choices available to you.

By accessing or using this website, you acknowledge the data practices described in this Privacy Policy, including the use of cookies, analytics, advertising and conversion tracking technologies, and similar tools as described below.

Information We Collect

We may collect information that you voluntarily provide to us as well as certain information that is automatically collected when you use the website.

Information You Provide

When you submit an estimate request, contact form, or otherwise communicate with us, we may collect information such as:

  • Name
  • Email address
  • Telephone or mobile number
  • Street address or project location
  • Service or project information
  • Information included in messages or form submissions
  • Any other information you voluntarily provide

Information submitted through website forms may be transmitted by email to Wisconsin Paver & Concrete Care so that our team can respond to your inquiry.

You are not required to provide personal information simply to browse the website. However, certain information may be necessary for us to respond to an estimate request, service inquiry, or other communication.

Information Collected Automatically

When you access or interact with the website, certain technical and usage information may be collected automatically.

This may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed
  • Referring websites or traffic sources
  • Date and time of visits
  • Approximate geographic location
  • Website interactions
  • Advertising or campaign attribution information
  • Other technical information about how visitors use the website

We may use this information to operate the website, understand visitor behavior, improve website performance, measure marketing effectiveness, and evaluate how visitors find and interact with our services.

Cookies and Tracking Technologies

Our website may use cookies, tags, pixels, scripts, and similar technologies to support website functionality, analyze website activity, measure advertising performance, and improve our marketing efforts.

By accessing and continuing to use the website, you acknowledge that these technologies may be used and that certain information about your device and website activity may be collected.

You may be able to limit or prevent certain tracking by:

  • Adjusting your browser’s privacy or cookie settings
  • Blocking or deleting cookies
  • Using browser-based tracking prevention tools
  • Using opt-out tools provided by analytics or advertising providers
  • Adjusting advertising preferences through applicable third-party platforms

Disabling certain cookies or technologies may affect how portions of the website function.

Google Analytics and Google Tag Manager

We use or may use Google Analytics 4 (GA4) and Google Tag Manager to help measure and understand website usage.

These technologies may collect information such as:

  • Website pages viewed
  • Traffic source
  • Approximate location
  • Device and browser information
  • Website interactions
  • Session and engagement information

Google may process information collected through these services according to Google’s own terms and privacy practices.

Visitors may be able to limit Google Analytics tracking through browser privacy controls, cookie settings, or tools made available by Google.

Google Ads and Advertising Measurement

We use or may use Google Ads and related Google advertising and conversion-measurement technologies.

These technologies may help us understand whether visitors interact with our advertising, visit particular pages, submit forms, call our business, or complete other actions after viewing or clicking an advertisement.

Advertising technologies may use cookies, identifiers, or similar tools to measure campaign performance and attribute website activity to advertising efforts.

We may also implement additional advertising, analytics, or conversion-measurement platforms in the future. If used, those services may collect technical and usage information according to their respective privacy policies.

Wisconsin Paver & Concrete Care does not sell personal information or provide customer information to third parties for those parties’ own independent marketing purposes.

Contact and Estimate Forms

When you submit a form through our website, we may use the information you provide to:

  • Respond to your inquiry
  • Contact you regarding an estimate
  • Discuss requested services
  • Schedule or coordinate project-related communications
  • Provide customer service
  • Follow up regarding services in which you expressed interest
  • Maintain records of our communications
  • Manage prospective or existing customer relationships

A Wisconsin Paver & Concrete Care representative may contact you using the information you provide.

Telephone Calls and CallRail

We use or may use CallRail or similar call-tracking technology to help us understand how callers found our business and evaluate the effectiveness of our marketing.

When you call a tracking number associated with our website or advertising, information such as your telephone number, call date and time, call duration, referring marketing source, and related call information may be collected.

Calls may also be recorded or transcribed through CallRail or related technologies for purposes such as:

  • Customer service
  • Lead and inquiry management
  • Quality assurance
  • Training
  • Marketing attribution and performance analysis
  • Maintaining records of communications

Call tracking, recording, and transcription practices may vary depending on the telephone number, service configuration, and circumstances of the call.

CallRail and other telecommunications providers may process information on our behalf in accordance with their applicable terms and privacy practices.

Text Messages

If you provide a mobile telephone number when submitting a website form or otherwise contacting Wisconsin Paver & Concrete Care, we may use that number to respond to your inquiry by text message.

We may also respond by SMS when you initiate a text conversation with us.

We currently use SMS primarily for communications related to an inquiry, requested estimate, service, project, or existing customer relationship. Submission of a website form does not enroll you in a recurring promotional SMS marketing program.

Message and data rates may apply depending on your mobile provider.

Mobile information and text-message opt-in information will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.

We may provide mobile information to vendors or service providers when reasonably necessary to deliver, manage, or support our communications.

Email Communications

We may use an email address you provide to:

  • Respond to inquiries
  • Communicate about estimates or projects
  • Provide customer service
  • Send business-related communications
  • Follow up regarding services
  • Send occasional marketing or informational communications

Marketing emails will include an appropriate method to unsubscribe or opt out of future promotional messages.

Even if you opt out of marketing communications, we may continue sending non-promotional communications when necessary to respond to an inquiry, communicate about an ongoing project, or maintain an existing business relationship.

How We Use Information

We may use information collected through the website to:

  • Respond to questions and service inquiries
  • Prepare and discuss estimates
  • Communicate with prospective and existing customers
  • Provide customer service
  • Manage customer and project relationships
  • Operate, maintain, and improve the website
  • Analyze website traffic and visitor behavior
  • Measure advertising and marketing performance
  • Determine how visitors find our website
  • Improve our content, services, and user experience
  • Prevent fraud, spam, misuse, or security threats
  • Maintain business records
  • Comply with applicable legal obligations
  • Protect our business, customers, and legal rights
  • Support other legitimate business purposes consistent with the context in which information was collected

How We Share Information

Wisconsin Paver & Concrete Care does not sell or rent personal information.

We do not share personal information with third parties or affiliates for those parties’ own independent marketing or promotional purposes.

We may share information with vendors and service providers that perform services on our behalf, including providers that assist with:

  • Website hosting and maintenance
  • Email delivery
  • Analytics
  • Advertising and conversion measurement
  • Call tracking and communications
  • Website forms
  • Security and spam prevention
  • Technical support
  • Other business operations

These providers may process information as reasonably necessary to provide services to us.

We may also disclose information where reasonably necessary to:

  • Comply with applicable law or legal process
  • Respond to lawful government requests
  • Protect our rights or property
  • Investigate fraud, misuse, or security incidents
  • Protect the safety of our business, customers, or others

Google Maps, YouTube, and Other Embedded Services

Our website may include content or functionality provided by third parties, including Google Maps, YouTube, and other embedded services.

These tools are provided to improve website functionality and provide useful information to visitors.

When you load or interact with third-party embedded content, the provider may receive information such as:

  • IP address
  • Browser or device information
  • Cookies or identifiers
  • Information about the page being viewed
  • Information about your interaction with the embedded feature

These third parties operate according to their own privacy policies and terms. Wisconsin Paver & Concrete Care does not control how independent third-party platforms collect or use information.

Additional third-party functionality may be added to the website in the future.

Spam Prevention and Website Security

Website forms may use CAPTCHA, spam-prevention, fraud-prevention, or similar security technologies.

Providers of these technologies may collect certain technical information necessary to determine whether website activity appears legitimate or automated.

Their handling of information is subject to their respective privacy practices.

Data Retention

Wisconsin Paver & Concrete Care does not maintain one fixed retention period for all categories of personal information.

We may retain information for as long as reasonably necessary for purposes such as:

  • Responding to inquiries
  • Managing estimates or projects
  • Providing customer service
  • Maintaining customer and business records
  • Evaluating marketing performance
  • Resolving disputes
  • Protecting our legal interests
  • Meeting legal, accounting, operational, or recordkeeping requirements

Information may be deleted, anonymized, or otherwise disposed of when it is no longer reasonably necessary for these purposes.

Third-party providers such as Google or CallRail may maintain information according to their own retention settings, agreements, and privacy practices.

Data Security

We take reasonable measures designed to protect information in our possession from unauthorized access, misuse, disclosure, alteration, or loss.

However, no website, electronic communication, internet transmission, or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee the absolute security of information submitted through or associated with the website.

Your Privacy Choices

You may contact Wisconsin Paver & Concrete Care regarding personal information we maintain about you.

Depending on the information involved and applicable law, you may request that we:

  • Provide information about personal information we maintain about you
  • Correct inaccurate information
  • Delete personal information
  • Stop certain communications
  • Remove you from promotional email communications
  • Answer questions about our privacy practices

We will make reasonable efforts to respond to appropriate requests.

We may need additional information to identify the relevant records or reasonably verify a request.

We may retain certain information when necessary for legal, accounting, contractual, security, recordkeeping, dispute-resolution, or other legitimate business purposes.

Analytics and Advertising Opt-Out Choices

You may use browser settings, device controls, cookie-management tools, tracking-prevention features, or opt-out mechanisms provided by Google and other third-party platforms to limit certain analytics or advertising technologies.

If you contact Wisconsin Paver & Concrete Care requesting deletion of personal information we maintain, we will make reasonable efforts to address your request where appropriate.

Information maintained by third-party services may also be subject to tools and privacy controls provided directly by those services.

Because some analytics and advertising information may be aggregated, pseudonymous, or not directly identifiable to an individual visitor, we may not always be able to identify or delete every analytics or advertising record associated with a particular person.

Do Not Track and Browser Privacy Controls

Certain browsers and devices offer “Do Not Track,” cookie controls, tracking protection, or similar privacy features.

There is not one universally implemented standard governing all such signals. As a result, the website may not respond to every privacy signal in the same way.

You may use your browser or device settings to manage cookies and other privacy preferences.

Children’s Privacy

This website is intended for homeowners, property owners, businesses, customers, and other adults interested in Wisconsin Paver & Concrete Care’s services.

The website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If we learn that personal information from a child under 13 has been submitted to us, we will take reasonable steps to delete that information where appropriate.

Links to Third-Party Websites

Our website may contain links to websites or online services operated by third parties.

Wisconsin Paver & Concrete Care is not responsible for the privacy, security, content, or data practices of third-party websites. We encourage visitors to review the privacy policies of any third-party sites they choose to visit.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, services, technologies, marketing practices, or applicable legal requirements.

When changes are made, the revised Privacy Policy will be posted on this page and the “Last Updated” date may be revised.

Your continued use of the website after an updated Privacy Policy is posted constitutes acknowledgment of the updated Privacy Policy and the practices described in it.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to make a privacy-related request, you may contact:

Wisconsin Paver & Concrete Care
1305 Industrial Pkwy
Fond du Lac, WI 54935

Phone: (920) 956-7799
Email: [email protected]